Recent Grad and Full Sail Student Mentioned in Graphic Design USA’s “Students to Watch” in 2016

Live in Boston?

ART DIRECTOR/DIGITAL DESIGN; 5- 7 YEARS EXPERIENCE

Winsper – Greater Boston Area

Job description

Winsper is looking for an art director/design with both digital and traditional experience to support a growing boutique agency. We need strong conceptual and executional capabilities across almost nearly every digital, offline and broadcast channels for a multi-billion dollar consumer brand’s national re-branding launch. Candidate must play nice with agency team members and have excellent client communications to sell your ideas. Experience with large agencies, and working on large consumer retail brands is a bonus. Limited local (Boston MA) travel.

Please submit your resume and link to your work product(s) to resume@winsper.com.

About this company

Winsper, a member of Worldwide Partners, Inc., is an independent business and marketing firm based in Boston, MA. As leaders in The Business of Marketing, our best-in-class offerings include: enterprise marketing ROI, innovative strategy, creative strategy, customer engagement, and executive leadership.

WHY A BRAND IS MORE THAN JUST A LOGO

By Media Design Graduate Enid Nolasco

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What’s your favorite brand of coffee or hot chocolate? I bet the first thing that popped into your mind was the image of a brand’s name or symbol – a logo. However, when you put your hands around that warm cup, you’re not drinking a logo or a company name. With each sip you’re being an active participant of a larger story – a brand.

What’s a brand anyway? Picture yourself at the local coffee shop taking in all that’s around you. The look of the cup, the music playing through the speakers, and the color of the walls – these are all part of a carefully planned experience. A company’s brand is determined by how the masses perceive its product or service. And this perception can be influenced by stimulants such as colors, ads, events, merchandise, social media, and, of course, logos.

READ MORE AT: ENIDNOLASCO.COM