It’s the universal question we all ask ourselves: In an industry full of so many talented design professionals, how can my work stand out? This month’s cool websites curated by HOW Magazine art director, Adam Ladd, showcase how designers use illustration techniques to uniquely position themselves and their brands in the market (and online). Here, Anastasia’s site boasts stunning illustrations of nature full of bold color and texture. Coming at illustration from a completely different – yet very effective – angle, Fixate web design agency’s site leverages distinct line illustrations to lure in clients and those simply surfing by. These examples and more below reveal the diverse possibilities within the element of illustration, and why it’s something for every designer to explore.
By: Adam Ladd | September 5, 2014