Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you’ve probably watched a television ad and figured out the brand behind the ad before you even saw a logo or any other identifying product.
Brands focus on quality images that evoke emotional responses, and use them consistently across multiple channels. One of those channels is social media, which provides brands an opportunity to use images to build brand loyalty and promote sharing.
Selecting the right images for social media requires some serious thought. Brands that skimp on the quality of their images risk lowering their brand’s appeal.