By Media Design Graduate Enid Nolasco
What’s your favorite brand of coffee or hot chocolate? I bet the first thing that popped into your mind was the image of a brand’s name or symbol – a logo. However, when you put your hands around that warm cup, you’re not drinking a logo or a company name. With each sip you’re being an active participant of a larger story – a brand.
What’s a brand anyway? Picture yourself at the local coffee shop taking in all that’s around you. The look of the cup, the music playing through the speakers, and the color of the walls – these are all part of a carefully planned experience. A company’s brand is determined by how the masses perceive its product or service. And this perception can be influenced by stimulants such as colors, ads, events, merchandise, social media, and, of course, logos.
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