WHY A BRAND IS MORE THAN JUST A LOGO

By Media Design Graduate Enid Nolasco

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What’s your favorite brand of coffee or hot chocolate? I bet the first thing that popped into your mind was the image of a brand’s name or symbol – a logo. However, when you put your hands around that warm cup, you’re not drinking a logo or a company name. With each sip you’re being an active participant of a larger story – a brand.

What’s a brand anyway? Picture yourself at the local coffee shop taking in all that’s around you. The look of the cup, the music playing through the speakers, and the color of the walls – these are all part of a carefully planned experience. A company’s brand is determined by how the masses perceive its product or service. And this perception can be influenced by stimulants such as colors, ads, events, merchandise, social media, and, of course, logos.

READ MORE AT: ENIDNOLASCO.COM

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About Full Sail University - Career Development

Career Development and Industry Outreach: ------------------------------------------------------------ • Provide one-on-one employment assistance • Advise on interview techniques and job searching skills • Critique resume and review demo's or portfolio's • Provide industry trends and online resources • Assist in identifying areas requiring further training • Present and attend lectures, advisory meetings, and conventions • Cultivate relationships with industry related businesses

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