Posted by The Creative Group on May 6, 2015 at 6:00 AM
By Media Design Graduate Enid Nolasco
What’s your favorite brand of coffee or hot chocolate? I bet the first thing that popped into your mind was the image of a brand’s name or symbol – a logo. However, when you put your hands around that warm cup, you’re not drinking a logo or a company name. With each sip you’re being an active participant of a larger story – a brand.
What’s a brand anyway? Picture yourself at the local coffee shop taking in all that’s around you. The look of the cup, the music playing through the speakers, and the color of the walls – these are all part of a carefully planned experience. A company’s brand is determined by how the masses perceive its product or service. And this perception can be influenced by stimulants such as colors, ads, events, merchandise, social media, and, of course, logos.
READ MORE AT: ENIDNOLASCO.COM
Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you’ve probably watched a television ad and figured out the brand behind the ad before you even saw a logo or any other identifying product.
Brands focus on quality images that evoke emotional responses, and use them consistently across multiple channels. One of those channels is social media, which provides brands an opportunity to use images to build brand loyalty and promote sharing.
Selecting the right images for social media requires some serious thought. Brands that skimp on the quality of their images risk lowering their brand’s appeal.
The web is an exciting source of inspiration for any designer, whether you spend your work hours devoted to print media, digital or a bit of both. Each month HOW art director Adam Ladd collects his “Top 10″ list of cool websites for designers to continue to delight and entertain us. This month he explores sites that speak to a distinct aesthetic through the use of soft color palettes, like Coolers and Violaine & Jérémy. He showcases design portfolio websites that also use unique styles to distinguish themselves and reflect their work appropriately. Whether it’s a personal brand being represented or a corporate identity, a cohesive look and experience is critical to success.
- Image courtesy of Shutterstock
Design, Education October 15, 2014
10 Tips for Landing Your First (or Next) Design Job
Ring goes the school bell! Education Month continues here on the ADC Blog, and we reached out to the ADC community to ask teachers, mentors and all-around educators (official or otherwise) to share the tips and tricks that they teach in the classroom. Read More
It’s the universal question we all ask ourselves: In an industry full of so many talented design professionals, how can my work stand out? This month’s cool websites curated by HOW Magazine art director, Adam Ladd, showcase how designers use illustration techniques to uniquely position themselves and their brands in the market (and online). Here, Anastasia’s site boasts stunning illustrations of nature full of bold color and texture. Coming at illustration from a completely different – yet very effective – angle, Fixate web design agency’s site leverages distinct line illustrations to lure in clients and those simply surfing by. These examples and more below reveal the diverse possibilities within the element of illustration, and why it’s something for every designer to explore.
Top 5 Digital Marketing Trends of 2014 Navneet Kaushal | Posted on Clickz.com http://www.clickz.com/clickz/column/2309955/top-5-digital-marketing-trends-of-2014Marketing in this era is a brutal dog-eat-dog world, but there just isn’t any dearth of opportunities. There are many vistas and glittering stars for consumers to turn … Continue reading