Find the Right Imagery for Social Media Branding

Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you’ve probably watched a television ad and figured out the brand behind the ad before you even saw a logo or any other identifying product.

Brands focus on quality images that evoke emotional responses, and use them consistently across multiple channels. One of those channels is social media, which provides brands an opportunity to use images to build brand loyalty and promote sharing.

Selecting the right images for social media requires some serious thought. Brands that skimp on the quality of their images risk lowering their brand’s appeal.

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Top 10 Websites for Designers – Coolors + How Much Do I Charge?

by Adam Ladd

Nov14Top10_600; cool websites

The web is an exciting source of inspiration for any designer, whether you spend your work hours devoted to print media, digital or a bit of both. Each month HOW art director Adam Ladd collects his “Top 10″ list of cool websites for designers to continue to delight and entertain us. This month he explores sites that speak to a distinct aesthetic through the use of soft color palettes, like Coolers and Violaine & Jérémy. He showcases design portfolio websites that also use unique styles to distinguish themselves and reflect their work appropriately. Whether it’s a personal brand being represented or a corporate identity, a cohesive look and experience is critical to success.

Read more at howdesign.com

“I Wish I Knew That Before I Created My Portfolio!”

  1. Image courtesy of Shutterstock
    Design, Education October 15, 2014

    10 Tips for Landing Your First (or Next) Design Job
    Ring goes the school bell! Education Month continues here on the ADC Blog, and we reached out to the ADC community to ask teachers, mentors and all-around educators (official or otherwise) to share the tips and tricks that they teach in the classroom.                 Read More

Top 10 Websites for Designers – A Guide to DPI + Fixate

By: Adam Ladd | September 5, 2014

It’s the universal question we all ask ourselves: In an industry full of so many talented design professionals, how can my work stand out? This month’s cool websites curated by HOW Magazine art director, Adam Ladd, showcase how designers use illustration techniques to uniquely position themselves and their brands in the market (and online). Here, Anastasia’s site boasts stunning illustrations of nature full of bold color and texture. Coming at illustration from a completely different – yet very effective – angle, Fixate web design agency’s site leverages distinct line illustrations to lure in clients and those simply surfing by. These examples and more below reveal the diverse possibilities within the element of illustration, and why it’s something for every designer to explore.

Sept14Top10_600; cool websites

– See more at: http://www.howdesign.com/design-creativity/top-10-sites-for-designers/cool-websites-september-2014/#sthash.Snryl3IB.dpuf

Top 5 Digital Marketing Trends of 2014

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Top 5 Digital Marketing Trends of 2014 Navneet Kaushal  |  Posted on Clickz.com http://www.clickz.com/clickz/column/2309955/top-5-digital-marketing-trends-of-2014Marketing in this era is a brutal dog-eat-dog world, but there just isn’t any dearth of opportunities. There are many vistas and glittering stars for consumers to turn … Continue reading

A Designer’s dilemma: “Work for an agency or go freelance?

October 17, 2013 by Ekaterina Moustafina

Are you fresh out of school and thinking of ways to add to your work portfolio on a part-time basis, or have you worked for an agency for the past 10 or more years and are now ready to stand on your own two feet and take advantage of the experience you’ve acquired? Whatever your situation might be, every designer has at least once in his life considered going freelance. Just think about it: working with the clients you want, on the projects you choose and at the time that’s convenient for you. Wouldn’t that be wonderful? Before you do, or do not decide to make the transfer, there are a few things you must take into account.

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Making the Case for Responsive Web Design

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Making the Case for Responsive Web DesignDecember 09, 2013

Instructor Jeremy Osborn recently posted this to the Forum for our Responsive Web Design course.

If you’re reading this you probably don’t need a lot of convincing that responsive web design is the way to go. However you may be part of an organization that does need convincing. In that case, the evidence continues to mount that more people are accessing the web on mobile than ever before, AND the rate of increase from year to year is downright staggering.

READ MORE on aquent.com